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How Startups Get Their First Customers
How 2,500+ startups got their first paying customers. Ranked by revenue: cold email, SEO, Product Hunt, communities, paid ads, and more.
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Latest Case Studies
View allSquarespace
Squarespace is a SaaS platform that has reached $700M ARR. Jason Lemkin from SaaStr shares five interesting learnings from the company's success in a podcast episode and blog post.
Duo Security
Duo Security is a SaaS company that reached $100M ARR by focusing on go-to-market strategy and simplifying the customer experience. The company was founded by a dynamic duo from Duo Security who share best practices on transforming their customer acquisition and retention approach.
ServiceNow
ServiceNow is a major SaaS platform that has scaled significantly through strategic partnerships. The company is focused on leveraging partners as a fundamental mechanism to scale beyond $10B in revenue.
Salesforce Service Cloud
Salesforce Service Cloud is led by CEO Clara Shih, who previously founded and scaled a startup to $50M ARR before experiencing a critical customer support failure that cost them a major client. Drawing on this painful lesson, Shih now leads Service Cloud with a mission to help organizations prevent similar customer support disasters through better support infrastructure.
Elastic
Elastic is a global enterprise search and analytics platform that evolved from an open-source project moderated from Shay Banon's living room. The company scaled to an $11B valuation by building a strong community around its open-source offerings and monetizing through enterprise features and hosted services.
ThoughtSpot
ThoughtSpot is a SaaS analytics platform led by CEO Sudheesh Nair that focuses on helping companies embed consumer-grade analytics to improve customer retention and drive revenue growth. The company positions analytics as a key differentiator in the increasingly crowded SaaS market.