10er
Mikkel Malmberg built 10er as a Danish alternative to Patreon for podcast creators, starting with his own comedy podcast. The platform grew to over 136 projects through word-of-mouth among podcasters and reached nearly $2,000/month in recurring revenue while being run as a side project alongside his full-time job at Elastic.
Key Takeaways
- •Used word of mouth as primary growth channel
- •Got first customer via Launched through his own podcast where he already had a target audience
- •Most effective channel: Word of mouth through podcasters who listen to other podcasts using the service
- •Monetizes with subscription pricing
- •Currently earning $2k/mo
- •Built initial product in 1 month
Revenue
Traction
Tech
Why They Built It
Built it to solve his own problem of collecting recurring donations for his podcast, as Patreon seemed like too much of a hassle with too many requirements.
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