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AKKO

by Jared Brier and Eric Schneidervia Failory

AKKO is the 'Spotify for protection plans' that bundles device protection for phones, laptops, TVs and up to 25 other items. Founded by Jared Brier and Eric Schneider, they pivoted from a smart lock product to building a B2B2C platform that now serves customers in all 50 states and Canada with 500+ repair shop partnerships. They recently raised $3M in seed funding from Fika Ventures and Pear VC and have grown to 20+ team members.

Key Takeaways

  • Used partnerships as primary growth channel
  • Got first customer via Direct to consumer launch with University of Central Florida partnership
  • Most effective channel: Inbound interest and business partnerships
  • Monetizes with subscription pricing

Revenue

Initial Investment$3.0M
Pricing Modelsubscription

Traction

First Customer ChannelDirect to consumer launch with University of Central Florida partnership
Most Effective ChannelInbound interest and business partnerships
Traction Patternpartnerships

Tech

Tools Used
GoogleFacebookTwitterInstagram

Why They Built It

They were researching warranties for a smart lock product and realized there had to be something better out there for device protection - a single, seamless way to protect all your valuable personal possessions.

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