← Back to browse

Briq

by Bassem Hamdyvia The SaaS Podcast

Bassem Hamdy built Briq, an AI orchestration platform for construction and manufacturing, after scaling Procore from $10M to $100M. The company now generates 8 figures in revenue using an unconventional enterprise sales approach that closes deals in 9 days by selling vision before demos and targeting CFOs instead of innovation teams. They grew from a $15K first deal to 8-figure revenue through a land-and-expand strategy with consumption-based pricing.

Key Takeaways

  • Used partnerships as primary growth channel
  • Most effective channel: targeting CFOs directly
  • Monetizes with usage-based pricing

Revenue

Pricing Modelusage-based

Traction

Most Effective Channeltargeting CFOs directly
Outreach Methodsell vision and value before product demos
Traction Patternpartnerships

Tech

Why They Built It

Built an AI workforce platform for construction and manufacturing that automates back-office work after spending 15 years in construction tech.

Similar Companies

Volie

$1.2M/mo

Volie is a bootstrapped SaaS company selling BDC communication software to car dealerships. The company scaled from 4 customers in 2017 to $1.2M monthly revenue ($14M+ annually) while powering 2,000 dealership rooftops across 300 store groups and maintaining 85% ownership and 16% profit margins.

Lawmatics

$1.0M/mo

Matt Spiegel founded Lawmatics in 2017, a legal CRM platform that serves over 2,000 law firms and generates over $1M monthly revenue. After raising $25M in total capital, the company has scaled to $12M ARR with a $400 ARPU by focusing on high-value legal intake automation. The company is transitioning from traditional SaaS to agentic AI products while maintaining profitability and a potential $240M+ valuation.

Stripo

$533k/mo

Stripo is an email template builder founded by Dmytro Kudrenko in February 2017 that has grown to $533K monthly revenue and over 1 million users. The platform allows marketers to create professional emails without coding and integrates with 80+ marketing automation platforms including Mailchimp and Gmail. Surprisingly, about 30% of their clients use Stripo for business correspondence rather than marketing.

Rezi

$288k/mo

Rezi is an AI-based resume builder founded in 2015 that helps users create resumes optimized for applicant tracking systems. The company generates approximately $287,921 in monthly recurring revenue and serves about 1M new users annually, with an enterprise product supporting over 300 organizations including Fortune 500 companies.

Supademo

$200k/mo

Supademo is an AI-powered demo platform founded by Joseph Lee that allows users to create interactive product demos in seconds. The company serves customers from startups to enterprises like Siemens, Pokémon, and Lightspeed, generating $200K monthly revenue since launching in May 2023.

Related Guides