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Justin Welsh

by Justin Welsh@justinwelshLaunched 2019-08via Starter Story

Justin Welsh built a $2M annual revenue solopreneur business creating knowledge products and digital courses that teach entrepreneurs how to leverage social media. His business is fueled by his massive social media following of 380K on LinkedIn and 330K on Twitter, plus an 80K subscriber newsletter called The Saturday Solopreneur.

Key Takeaways

  • Used content marketing as primary growth channel
  • Most effective channel: social media following on LinkedIn and Twitter
  • Monetizes with one-time pricing
  • Currently earning $317k/mo

Revenue

Current MRR$317k
Current ARR$2.0M
Initial Investment$1k
Pricing Modelone-time

Traction

Most Effective Channelsocial media following on LinkedIn and Twitter
Traction Patterncontent-marketing

Tech

Tools Used
UpworkGoDaddyInstagramTwitterLinkedInXeroGoogle WorkspaceNotionCalendlyAirtablePaypalStripeCanvaUnsplashZapier

Why They Built It

Built this business to be lifestyle-first, meaning it's highly automated and has no full-time employees, creating knowledge products that help other solopreneurs and entrepreneurs leverage social media to build their one-person businesses online.

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