← Back to browse

Standout CV

by Andrew Fennellvia Nathan Latka Podcast

Andrew Fennell built Standout CV from a freelance CV-writing service into a subscription SaaS generating $30K MRR and over $1M lifetime revenue. The company achieved 18 million organic visitors through an SEO-first go-to-market strategy without venture funding. He's now exploring acquisition offers while advising other SaaS companies on SEO strategies.

Key Takeaways

  • Used seo as primary growth channel
  • Most effective channel: SEO
  • Monetizes with subscription pricing
  • Currently earning $30k/mo

Revenue

Current MRR$30k
Pricing Modelsubscription

Traction

Most Effective ChannelSEO
Traction Patternseo

Tech

Why They Built It

A recruitment background led to identifying a SaaS opportunity in the resume-building space.

Similar Companies

Volie

$1.2M/mo

Volie is a bootstrapped SaaS company selling BDC communication software to car dealerships. The company scaled from 4 customers in 2017 to $1.2M monthly revenue ($14M+ annually) while powering 2,000 dealership rooftops across 300 store groups and maintaining 85% ownership and 16% profit margins.

Lawmatics

$1.0M/mo

Matt Spiegel founded Lawmatics in 2017, a legal CRM platform that serves over 2,000 law firms and generates over $1M monthly revenue. After raising $25M in total capital, the company has scaled to $12M ARR with a $400 ARPU by focusing on high-value legal intake automation. The company is transitioning from traditional SaaS to agentic AI products while maintaining profitability and a potential $240M+ valuation.

Stripo

$533k/mo

Stripo is an email template builder founded by Dmytro Kudrenko in February 2017 that has grown to $533K monthly revenue and over 1 million users. The platform allows marketers to create professional emails without coding and integrates with 80+ marketing automation platforms including Mailchimp and Gmail. Surprisingly, about 30% of their clients use Stripo for business correspondence rather than marketing.

Man of Many

$400k/mo

Man of Many is a men's lifestyle blog founded by Scott Purcell in 2012 that has grown from a part-time hobby to one of the world's largest men's lifestyle sites. The bootstrapped company now reaches over 2 million readers monthly and generates over $4M per year in revenue with a team of 13 employees.

Rezi

$288k/mo

Rezi is an AI-based resume builder founded in 2015 that helps users create resumes optimized for applicant tracking systems. The company generates approximately $287,921 in monthly recurring revenue and serves about 1M new users annually, with an enterprise product supporting over 300 organizations including Fortune 500 companies.

Related Guides