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101 Studios

by Matt "GundayMonday" Sever@GundayMondayvia Failory

101 Studios was an edutainment startup that created video games to teach medical students, with their flagship game Antibody being a Pokemon-style game where players fought germs and bacteria. Despite professors liking the concept, they wanted highly customized solutions for their specific classes, making the business model unscalable. The startup failed to achieve product-market fit and pivoted to League of Fighters after 6 months.

Key Takeaways

  • Used other as primary growth channel
  • Got first customer via Business to Professor model - partnering with professors to get classes to use the tool
  • Monetizes with subscription pricing
  • Built initial product in 3 months

Revenue

Pricing Modelsubscription

Traction

First Customer ChannelBusiness to Professor model - partnering with professors to get classes to use the tool
Outreach MethodB2P (Business to Professor) - getting warm intros and leveraging immediate social network for user meetings
Traction Patternother

Tech

Dev Duration3 months
Tools Used
BandcampRPGmaker

Why They Built It

During college, the pre-med weeder classes were horribly boring and structured in a way where it wasn't easy to study or learn. Noticed fellow classmates felt the same pain and started looking for a better way.

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