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other Startups

8 case studies with real revenue and traction data from other startups.

8
Case Studies
$44k
Avg MRR
$98k
Highest MRR
3
With Revenue Data

PodPlay Technologies is a vertical SaaS platform for pickleball and racquet sport venues that grew from internal software used in founder Ben Borton's own ping pong venues. The company has reached $3M in contracted ARR serving 200 locations and 2,000 courts, with ACVs of $10k-$15k, and recently raised an $8M Series A in 2025.

SaaSotherusage-basedvia Nathan Latka Podcast
Vantacaby Dave Sawyer

Vantaca is a vertical SaaS platform for community association management companies that bootstrapped from low six figures in 2018 to $5-10M by 2022, then scaled to ~$50M ARR serving 6M homes after taking minority PE investment. The company expanded beyond pure SaaS into payments, treasury, and vendor monetization while maintaining majority ownership control.

SaaSotherusage-basedvia Nathan Latka Podcast
CentaurLabby Chong Zheng (Lester)

CentaurLab is a venture studio founded by Chong Zheng (Lester) that helps non-technical founders build products using a cash + equity model instead of traditional agency fees. They recently launched Fundability to validate ideas through tightly scoped sprints and can help founders go from idea to working product in 2-4 weeks.

Agencyotherothervia Indie Hackers
Brevilabsby Logan Yang

Brevilabs provides tools for AI agents to access and manage personal context, specifically focusing on Obsidian vault integration. The company has achieved $19,667 MRR with 1,418 active subscriptions and won the Best Obsidian AI Integration Award in 2024.

$20k/mo
PROSPby Yann

PROSP is a SaaS tool that automates LinkedIn outreach with AI for agencies and sales teams. The company generates $98,483 in monthly revenue with 1,108 active subscriptions and is currently for sale at $1M asking price.

$98k/mo
Low Content AIby Brian Donatiello

Low Content AI is a SaaS platform that creates low-content books using AI tools for publishing on Amazon. Founded in August 2024 by Brian Donatiello, it has reached $14,357 in MRR with 503 active subscriptions and $496,860 in all-time revenue.

$14k/mo
101 Studiosby Matt "GundayMonday" Sever

101 Studios was an edutainment startup that created video games to teach medical students, with their flagship game Antibody being a Pokemon-style game where players fought germs and bacteria. Despite professors liking the concept, they wanted highly customized solutions for their specific classes, making the business model unscalable. The startup failed to achieve product-market fit and pivoted to League of Fighters after 6 months.

140 Canvasby Harry Dry

140 Canvas was a failed startup that allowed users to create custom fake tweets and purchase them as canvas prints for £30. Despite getting 17,000 visitors from a successful YouTube influencer campaign, they only converted 20 sales, losing £145 total due to lack of market validation and a complicated user experience requiring customers to write their own tweets.

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