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140 Canvas

by Harry Dryvia Failory

140 Canvas was a failed startup that allowed users to create custom fake tweets and purchase them as canvas prints for £30. Despite getting 17,000 visitors from a successful YouTube influencer campaign, they only converted 20 sales, losing £145 total due to lack of market validation and a complicated user experience requiring customers to write their own tweets.

Key Takeaways

  • Used other as primary growth channel
  • Got first customer via Product Hunt launch for initial traffic, then YouTube influencer outreach campaign
  • Most effective channel: YouTube influencer Mail Time videos
  • Monetizes with one-time pricing
  • Built initial product in 2.5 months

Revenue

Pricing Modelone-time

Traction

First Customer ChannelProduct Hunt launch for initial traffic, then YouTube influencer outreach campaign
Most Effective ChannelYouTube influencer Mail Time videos
Outreach MethodSent custom canvas prints to YouTubers who did Mail Time videos, with personalized packaging and handwritten letters
Traction Patternother

Tech

Dev Duration2.5 months
Tech Stack
Tools Used
Code AcademyNet NinjaWes BosLevel Up TutsProduct HuntSketchVSCode

Why They Built It

Harry was inspired by fake tweet canvases given to him as a graduation gift and wanted to build a website allowing customers to create custom tweets and purchase them as canvas prints online.

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