140 Canvas
140 Canvas was a failed startup that allowed users to create custom fake tweets and purchase them as canvas prints for £30. Despite getting 17,000 visitors from a successful YouTube influencer campaign, they only converted 20 sales, losing £145 total due to lack of market validation and a complicated user experience requiring customers to write their own tweets.
Key Takeaways
- •Used other as primary growth channel
- •Got first customer via Product Hunt launch for initial traffic, then YouTube influencer outreach campaign
- •Most effective channel: YouTube influencer Mail Time videos
- •Monetizes with one-time pricing
- •Built initial product in 2.5 months
Revenue
Traction
Why They Built It
Harry was inspired by fake tweet canvases given to him as a graduation gift and wanted to build a website allowing customers to create custom tweets and purchase them as canvas prints online.
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