Sheets & Giggles
Sheets & Giggles is a pun-based, eco-friendly bedding brand founded by Colin McIntosh that launched in May 2018 on Indiegogo. The company makes lyocell bed sheets from eucalyptus trees and achieved nearly $500K in revenue in their first 6 months with over 6,000 orders, now generating $200K monthly revenue.
Key Takeaways
- •Used word of mouth as primary growth channel
- •Got first customer via Indiegogo crowdfunding campaign
- •Most effective channel: Word of mouth
- •Monetizes with one-time pricing
- •Currently earning $200k/mo
Revenue
Traction
Tech
Why They Built It
Created a pun-based, eco-friendly bedding brand making lyocell bed sheets from eucalyptus trees that are softer than cotton, more breathable, and use up to 95% less water than cotton sheets to make.
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