Shopify Startups
4 case studies with real revenue and traction data from shopify startups.
Dylan Jacob founded BrüMate in January 2016 as an insulated drinkware brand focused on the adult beverage community. The company has grown to $12M monthly revenue with innovative products like the Hopsulator TRiO beer koozie and Uncork'd Wine Glasses. Starting with just $5K, the business now employs 57 people and maintains a 59% gross margin.
Sheets & Giggles is a pun-based, eco-friendly bedding brand founded by Colin McIntosh that launched in May 2018 on Indiegogo. The company makes lyocell bed sheets from eucalyptus trees and achieved nearly $500K in revenue in their first 6 months with over 6,000 orders, now generating $200K monthly revenue.
Adproval was a marketplace connecting bloggers and influencers with brands, founded by Matthew Anderson in 2011. Despite raising $300k and eventually generating over $200k in annual revenue through consulting services, the company failed after 6 years due to poor revenue model focusing on small commissions, lack of focus on the advertiser side, and founder burnout from depression and anxiety.
Awesomic is a designer marketplace that automatically matches design tasks with the best-fit designer, founded by Roman (ex-software engineer) and Stacy (ex-marketing/CMO). They validated the concept through email-based operations before building the web app in 3 days, and grew through word-of-mouth and conference visibility to 27 team members and 250+ clients completing 2,000+ design tasks in their first year.