40 Aprons
40 Aprons is a food blog started by Cheryl Malik that grew from a hobby to earning $18,000/month. In 12 months, her blog income grew nearly 4000% and traffic increased 1300% by focusing on consistent, high-quality content and leveraging Pinterest for growth. The business model relies primarily on display ads, affiliate income, sponsored posts, and freelance food photography services.
Key Takeaways
- •Used seo as primary growth channel
- •Most effective channel: Pinterest and high-quality content creation
- •Monetizes with other pricing
- •Currently earning $18k/mo
Revenue
Traction
Tech
Why They Built It
Started the blog as a creative outlet when entering law school, which was a notoriously dry, uncreative, and challenging process.
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